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Insights from the Web Effectiveness Conference Europe 2012

by Diana Railton 23 August 2012 It can be hard to choose between the many digitally-oriented conferences on offer all over the world. If I were an in-house digital communications manager, with a good...

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How to work out the cost of internal time – in four steps

by Diana Railton 28 January 2013 It surprises me how few managers in marketing and communications departments factor in the cost of their employees’ time. ‘We only keep a record of our external costs...

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The lure of the Intelligent Content Conference 2013

by Diana Railton 31 January 2013 For someone who hates flying, crossing the world just to go to a conference is a Big Thing. ICC2013, in San Francisco from 7-8 February, promises to be worth every...

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Takeaways from the Intelligent Content Conference

by Diana Railton 28 February 2013 In travelling to ICC2013 in San Francisco, I had one main aim: to learn as much as possible from pioneers in multi-device corporate publishing. Choosing between the...

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New diagram on content and strategic communications

by Diana Railton 6 May 2013 Three years ago I produced a simple diagram to show how content strategy supports communications strategy. Many people have referred to various versions of it, and I was...

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The bear necessities of strategy

by Diana Railton 4 February 2014 Last November I ran a workshop at Content Strategy Applied 2013 on ‘How to prepare a single, unified content strategy that’s truly strategic’, with the help of a bear...

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How to make a formal content strategy dovetail

by Diana Railton 10 December 2014 Throughout 2014 focus has turned more and more to the value of having a formal content strategy. Most organisations now accept that content is the essence of    all...

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