Insights from the Web Effectiveness Conference Europe 2012
by Diana Railton 23 August 2012 It can be hard to choose between the many digitally-oriented conferences on offer all over the world. If I were an in-house digital communications manager, with a good...
View ArticleHow to work out the cost of internal time – in four steps
by Diana Railton 28 January 2013 It surprises me how few managers in marketing and communications departments factor in the cost of their employees’ time. ‘We only keep a record of our external costs...
View ArticleThe lure of the Intelligent Content Conference 2013
by Diana Railton 31 January 2013 For someone who hates flying, crossing the world just to go to a conference is a Big Thing. ICC2013, in San Francisco from 7-8 February, promises to be worth every...
View ArticleTakeaways from the Intelligent Content Conference
by Diana Railton 28 February 2013 In travelling to ICC2013 in San Francisco, I had one main aim: to learn as much as possible from pioneers in multi-device corporate publishing. Choosing between the...
View ArticleNew diagram on content and strategic communications
by Diana Railton 6 May 2013 Three years ago I produced a simple diagram to show how content strategy supports communications strategy. Many people have referred to various versions of it, and I was...
View ArticleThe bear necessities of strategy
by Diana Railton 4 February 2014 Last November I ran a workshop at Content Strategy Applied 2013 on ‘How to prepare a single, unified content strategy that’s truly strategic’, with the help of a bear...
View ArticleHow to make a formal content strategy dovetail
by Diana Railton 10 December 2014 Throughout 2014 focus has turned more and more to the value of having a formal content strategy. Most organisations now accept that content is the essence of all...
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